A promotion is a "soft sell" approach designed to increase business but mainly used to reward your regular members, an example of this would be a members draw, in-house bistro vouchers and or loyalty points, It's a way of saying 'Thank You', we appreciate and value your repeated business.
A Game Show (as well as being a form of promotion), is more of a game of chance mixed in with a little fanfare, razzmatazz and exciting audience interaction. A game show is a little more detailed, slightly more expensive but in the long run, cost effective. Game Shows have proven themselves time and time again to be extremely successful and well worth the extra effort.
There is no doubt about it... you'll make more money for your venue with a 90 minute Game Show than you would with a low key promotion. Don't get me wrong, they are both good in the right situation, but for two different reasons. A Game Show is exactly that; a show!!! Golden Games produce and invest many thousands of dollars in it's design and successful formulas (game play), that are for the sole purpose of entertaining your customers, which in turn creates a solid following...
On the other hand a low key or soft sell promotion usually won't make as much for you and your member will expect them as the norm.
It's also important for venues to realise that a small prize budget would kill any good game show, can you imagine the results of 'Who wants to be a millionaire' with a top prize of $500... I can't either!!!
It goes without saying that you've got to spend money to make money!
Golden Games also understands that each venue is not as financial as the next, that is why it is so important to taylor a prize budget to suit, to maximise your profits.
People expect mega prizes with a television game show but not in their local gaming venue, however they do expect to win something decent or see someone else and think "that could be me".
It's a matter of getting the right balance between the two and deciding what is best for your venue.